Sustainable Japan Project

Sustainability, Symbosis, Synergy

About us

Our Story

In 2020, the Host Town Initiative by the Cabinet Office called for the host town municipalities throughout Japan to engage in international exchange activities, build strong relationships with the athletes’ home countries, and strengthen cooperation through sports. In response, host town advisors with various professional expertise gathered, brought together their respective strengths, and started working on the issues host town municipalities faced by offering more comprehensive support with holistic approach.

Also in 2020, due to COVID 19 and its impact around the world, people's consciousness towards "Common Sense" and "Fundamental Values”, which have been built up and become the norm in the past couple of decades, have significantly changed together with their perception of various social issues. As the same time, "sustainability" based on the notion of "100 years from now" has become a keyword and it is becoming the “New Common Sense” all over the world.

We, the members of the Sustainable Japan Project, aim to contribute to the "realization of a sustainable symbiotic society” and to connect Japan and the rest of the world in all sustainable areas.

Sustainable Japan Project

The fundamental principle of the Sustainable Japan Project is based on “3S", together with its mission to contribute to the "realization of a sustainable symbiotic society". We will make various proposals from comprehensive and multifaceted perspectives, along with our members’ vast professional experience.
3S signifies “Sustainability”, “Symbiosis”, and “Synergy”.


Proposals based on the medium to long-term plan, looking to the realization of a sustainable symbiosis society


Bringing together the special disciplines of the Task Force members to yield multi-faceted approaches and ideas


Multi-faceted analysis of the characteristics, needs, and challenges of each region


Studying cooperative systems for each local authority, and with other local authorities


Sustainable Japan Project Members

The members of the Sustainable Japan Project comprise of advisors and consultants, whose aim is to contribute to the "realization of a sustainable symbiotic society", which can be achieved through our lateral collaboration and shared know-how.

*2020 host town advisers

*Asteri Co., Ltd.

Founder & CEO, Wakako Oshima

Supporting business development across borders towards attaining the SDGs


Partner, Takeshi Kurata

Developing SDG personnel to handle the next generation of sustainable urban development

*Global Media Corporation

President, Masanori Tonegawa

Bringing sustainable futures from Japan to the world and from the world to Japan

*Institute for HyperNetwork Society

Board Chairperson, Norio Murakami

Contribution to progress the international community and people’s live, by activities for realization of Hyper Network Society

Circle Design Co., Ltd.

CEO, Kiyokazu Nasu

Supporting local authorities in transitioning to circular economies

*Pasona Group Inc.

HostTown PR Project, Hioki Norio

Enliven your town through the combination of SDGs, host town status, and local creativity

*Star Item

Representative, Tomohiro Fujii

Former local authority employee. In charge of the Host Town project until 2019

*Maco & Accompany Pte Ltd

Managing Director, Masako Minagawa

Expert on overseas educational travel. Why not start global SDGs education?


Executive Manager, Osamu Doshita


*Asian Education and Friendship Association

Managing Director, Akira Sagawa

Overseas school construction and international exchange projects

*TOKYO-T's Inc.
T's Restaurant

CEO & Owner, Masako Shimokawa
Director, Makiko Shimokawa

Supporting adaptation to veganism and other food diversity

Sekai Sales Consulting LLC

CEO, Keisuke Nakahashi

Supporting businesses, local authorities, and communities in all regions with sustainable progress and internationalization

Cabin Attendant Network Association

Exective Director, Eriko Hiratsuka
Exective Director, Yoko Sakakibara

Our professional associate team will be delighted to share the best way of Omotenashi/hospitality.


CSO, Yoshihiro Takeda


Tricolage, Inc.

CEO, Benjamin Wong
COO, Fumiko Yoshida

Create bespoke sustainable corporate event and travel solutions in Japan, working alongside our local partners.