Our Story
In 2020, the Host Town Initiative by the Cabinet Office called for the host town municipalities throughout Japan to engage in international exchange activities, build strong relationships with the athletes’ home countries, and strengthen cooperation through sports. In response, host town advisors with various professional expertise gathered, brought together their respective strengths, and started working on the issues host town municipalities faced by offering more comprehensive support with holistic approach.
Also in 2020, due to COVID 19 and its impact around the world, people's consciousness towards "Common Sense" and "Fundamental Values”, which have been built up and become the norm in the past couple of decades, have significantly changed together with their perception of various social issues. As the same time, "sustainability" based on the notion of "100 years from now" has become a keyword and it is becoming the “New Common Sense” all over the world.
We, the members of the Sustainable Japan Project, aim to contribute to the "realization of a sustainable symbiotic society” and to connect Japan and the rest of the world in all sustainable areas.
